You probably won't be able to create a perfect landing page the first time. That's why you should constantly monitor, measure, and evaluate how your ads and landing pages are performing. There are a few metrics that will matter more than others. These include:
· Conversion rate – a metric that shows what percentage of people who reached your landing page took the desired action (purchase of a product or service, registration, etc.)
· Cost per acquisition (CPA) – shows you ghana phone number data how much you had to pay to get one conversion.
· ROAS – return on investment in advertising. If you spent 100 CZK on advertising and earned 101, your ROAS is 1%.
· Bounce rate – Sometimes a landing page doesn’t engage a visitor. Bounce rate is the percentage of visitors who come to your site and leave without viewing any more pages or converting. This doesn’t mean you’ve failed. It’s an opportunity to find out what’s not working for your visitors.
Final summary
If you follow the advice above, you can be sure that no matter what format you choose for your PPC campaign, your landing pages will work. A well-crafted landing page that is user-friendly and personalized for each audience segment will bring you many more conversions and a higher return on investment. By focusing on the right combination of text, images, design, page structure, and audience targeting, your advertising message will be consistent and you will be well on your way to creating the ideal landing page that will bring better results to your PPC campaign.