Content beyond the long tail: related searches

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You have certainly understood how to exploit the advantages deriving from long tail keywords but you can do more, you can try to generate more specific content without the need for long tail.

You need to work on related searches , to understand which other searches your keyword is associated with and create appropriate content capable of producing Lead Generation. For this you also have at your disposal important direct marketing with fantuan database tools such as the SEMrush Keyword Analyzer , where under the headings Phrase Match ; Related Keywords or Keyword Magic Tool you can easily find the keywords that can bring specific traffic to your site and therefore allow you to do Lead Generation and intercept interested contacts.

Landing Page and Call To Action
We have seen what Lead Generation is and that we can try to do it also using SEO. One thing that has emerged from this overview is that the user must leave his data and to do so it is necessary that what he will find on the site and what you will then be able to propose to him is clear and convincing.

One way to maximize lead collection is to create specific Landing Pages and effective Call to Actions.

Let's see some aspects to take into account.

Landing Page
There are many ways to make a Landing Page. Some work, some don't. The difference is simple: if the landing page is really aimed at your visitor, who is the one who will generate the lead, it must have been created to attract, capture and keep the attention of the potential customer long enough for him to register, to leave you his data so that you can contact him again.