What to do to avoid being hit by Fred

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Based on the most reliable data and assumptions, let's look at some best practices to adopt to avoid incurring penalties , or in any case traffic losses due to the Fred update.

Google's new guidelines , and the general trend in new media, is to combat so-called fake news. So if you manage an information portal, always check the sources and try to offer content that is as accurate, in-depth and useful to uses of twitter users as possible. Absolutely avoid unverified, alarmist or news produced only to attract visitors.
Do not overdo the space dedicated within the web pages to banners or advertising spaces . These must also be clearly distinguishable from the main content.
Some of the sites hit by Fred are, as we have seen, portals that deal with the most diverse topics. In this regard, it could be more useful to build your own authority on the web, focusing on the development of a narrower topic. Therefore, on a less dispersive focus , in order to build your own solid credibility in the chosen niche.
Avoid SEO over-optimization of web pages. The obsessive or otherwise unnatural repetition of keywords has long been part of the SEO of the past. However, it is worth repeating, as many webmasters still follow the same approach today.
Focus on the needs of users , both from the point of view of content and from the general point of view of navigability on web pages. So try to develop content designed to respond to specific needs of users. Then take care of the loading speed of web pages, as well as the relative user experience .