Introducing real-life examples of LINE marketing

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In order to accommodate LINE's new pricing plans, let's introduce marketing automation to make LINE communications even more effective. If you are interested in marketing automation or would like to hear about case studies, please feel free to contact us. Please also see below for more information on using LINE CRM.


As mentioned above, to efficiently use "LINE Official Account" marketing, it is important to use "One to One Marketing with messaging tailored to each individual". This requires integration with a CRM system.
Here, we will introduce a case study of acquiring LINE members using Synergy!, which is provided by our company.

Membership registration using LINE login belarus telegram database at physical stores: An example of Cocoonist’s initiative
"Cocoonist," a brand managed by SAZABY LEAGUE Co., Ltd., was already conducting email marketing and already had CRM data. When considering starting a LINE initiative, the idea of ​​"combining it with CRM data, which is a corporate asset," was what prompted the initiative. To realize this idea, it was necessary to link LINE friends with customer data in the CRM.

・Implementation details
First, we prepared a pop-up with a QR code for adding LINE friends at the store. After that, we guided customers to the email address registration form as part of the LINE friend registration process, and had them register their email address. If there is already data on the CRM side, it can be linked to the LINE account and registered.

How to register as a LINE friend

・Effects:
Over 10,000 members were registered within one month of the start of LINE member registration. In addition, over 90% of registered members registered additional information such as email addresses after registering as LINE friends.