LINE’s current status as seen in data

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When the LINE service was launched in 2013, email was still the mainstream communication tool between companies and customers.
Today, there are 81 million LINE users in Japan, accounting for approximately 60% of the population of Japan (Reference: LINE introduction materials, media materials, October-December 2019). More and more companies are using LINE for marketing activities, and there are many success stories. In the midst of all this, there are probably many companies that are thinking, "I would like to use LINE someday."
Here, we will look at the data to explain the usefulness of LINE marketing, how to get started, and actual examples .

<Table of Contents>

LINE’s current status as seen in data
① Domestic MAU, DAU/MAU ratio
② LINE user attributes (gender, age, occupation)
3) LINE user attributes (frequency of use by gender and age)
The impact of LINE messaging
Use LINE to gather corporate information
Reasons for becoming friends with a LINE account
Percentage of people who make a purchase through LINE messages
What is LINE's corporate plan? Important points to keep in mind when starting
There are three types of accounts for businesses. We recommend a verified account.
There is also a free official LINE account.
Key points to get started
Introducing real-life examples of LINE marketing
Membership registration using LINE login at physical bangladesh telegram database stores: An example of Cocoonist’s initiative
summary

Let's take a look at some actual data to see how popular LINE is in Japan. This data is based on active users who have used LINE at least once within a certain period of time.

① Domestic MAU, DAU/MAU ratio
LINE’s domestic MAU and DAU/MAU ratioSource: LINE Corporation, "LINE Introduction Materials October-December 2019"

According to "LINE Introduction Materials Media Materials October-December 2019", LINE's domestic MAU (monthly active users) is 81 million, accounting for approximately 64% of Japan's population of 120 million. In addition, 86% of these are DAU (users who use LINE at least once a day). In other words, not only is it used by half of the Japanese population, but the majority of users use LINE on a daily basis.