Email marketing is one of the marketing techniques.
It is generally a method to cultivate potential customers and improve the satisfaction of existing customers by communicating with customers via e-mail. Furthermore, email marketing can be implemented with much lower operating costs than media such as direct mail and flyers, so many companies are already working on it and have actually achieved results. However, those reading this article may be struggling with the following concerns and challenges:
How is it different from an email newsletter?
I want to know about the effects
Isn't email marketing outdated now? Isn't it bahrain telegram database time for social media marketing?
I want to know about success stories
Where do I start with email marketing?
My boss has instructed me to implement it, but I don't know how to start or proceed.
I don't know how to choose the system I need for email marketing.
I’m already working on email marketing…
Not seeing results
I don’t know what to do to get results
For those of you who have the same concerns or issues, we have put together a selection of email marketing articles from CRM professionals Synergy Marketing that we have introduced so far: "Read this to understand the basics of email marketing [The minimum necessary for successful email marketing]."
<Table of Contents>
What is Email Marketing?
Benefits of Email Marketing
Disadvantages of Email Marketing
Why you should start email marketing now
A typical method of email marketing
Newsletter
Targeted email (segment email)
Step email
Retargeting Emails
5 secrets to successful email marketing!
1. Checkpoints before starting email marketing
2. How to set goals for each task and purpose
3. How to create a schedule that will not fail
4. How to structure content for specific purposes
5. Basics of measuring effectiveness after email delivery
Email Marketing Success Stories
Kyoto University of the Arts success story
Finally
What is Email Marketing?
Email marketing refers to marketing activities that use e-mail. It is
an effective marketing method that allows for active communication by capturing users who have signed up for e-mail newsletters as potential customers, continuously sending them information about products and services via e-mail, and sending follow-up e-mails after a product purchase to increase customer satisfaction.