If you send to 10,000 users and 200 of them respond, your response rate is 2%. If they end up purchasing, you will make sales from 200 people at the cost of 10,000 emails. On the other hand, if you send it to only 2,000 people who are interested in your product or service, and 200 of them respond, your response rate is 10%. If they end up purchasing, you will make sales to 200 people at the cost of sending 2,000 emails.
The above is just one example, but there is a clear austria telegram database difference in cost-effectiveness between sending messages to LINE segments and sending messages to everyone at once. By making good use of LINE segment sending, you can minimize costs and maximize effectiveness. Proper customer management improves cost-effectiveness With a regular LINE official account, you can manage customers using three things: 1) user icons, 2) status messages, and 3) chat history. However, this is still insufficient for cost-effective management.
While this function alone is not insufficient, in order to manage customers more effectively, it would be better to link it to customer data and manage it accordingly. For example, if you manage your ads by linking them as shown below, you will be able to deliver LINE segments in a cost-effective manner. Number of visits Number of purchases Number of days since purchase By service used By customer rank By coupon Gathering LINE users is important, but if you manage those users in segments, you will be able to deliver messages according to the user's attributes, which will increase the effectiveness of your LINE official account.
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