Learn how to personalize landing page headlines based on ad copy
When it comes to email marketing, you need to modify the click-through rate formula slightly to reflect the fact that not all your emails are delivered. Here’s how to calculate your click-through rate for email marketing:
CTR = clicks / (sent emails – bounces)
Once you know how to calculate your email marketing CTR, you’ll want to figure out how to improve it.
As you’d expect, the more relevant your content korea email list is, the better. Your email ad copy should be short and to the point, and the way you write should resemble the way your target audience actually talks.
Also, you don’t want to overwhelm your customers’ inboxes with tons of emails, since visitors will simply stop opening your emails or even unsubscribe if they’re getting bombarded.
Finally, you need to make sure that your emails have a compelling call-to-action that makes your subscribers want to click! If there’s not a good reason for users to be excited about going to your website, you’re going to have a low CTR.
Is CTR the only metric you should focus on?
While click-through rate is an important metric for measuring ad performance and email campaigns, it’s not the only one that matters.
For example, in email marketing, the open rate is a crucial metric that indicates the percentage of subscribers who open a specific email out of the total number of subscribers who received it.