Product bundling examples from H&M

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The mixed product bundle strategy is particularly useful when you want to give the customers the impression that they have direct control over the things they buy. This helps increase the perceived value of the bundle and leads to a better shopping experience for your customers.

The key to success with mix-and-match bundling is to encourage customers to buy in bulk without making them feel like they’re being forced to buy random items that they don’t need or want.

For instance, fast-fashion giants (like H&M) frequently bundle popular items like three of their basic regular-fit jersey tops.

4. Inventory clearance bundling
The inventory clearance bundling indonesia email list method helps you deal with those slow-moving items you can’t seem to get rid of. Just bundle them with a fast-moving item, and you’ll easily reduce your carrying costs and clear space in your warehouse.

Bundle pricing plays a critical role here. Typically, bundles like these offer attractive discounts, which encourage customers to choose the bundled package rather than purchasing items individually or opting to get only the bestseller.

A clothing store can bundle a shirt and a tie or create a bundle with hair scrunchies in different colors to ensure that those smaller items that don’t sell as well are off the shelves and make their way into customers’ shopping carts at a discount.

Product bundling examples
5. Discount bundling
While it’s true that you can use extra discounts, promo codes, or coupons with virtually any of the other bundling strategies, there’s actually more to this strategy.