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Failure to clean and update your email list regularly can lead to the accumulation of inactive subscribers. Some of these inactive email addresses may have been converted into spam traps over time.

How to avoid falling into a trap
Avoiding spam traps is therefore essential to maintain a good sender ...

Timing is key when it comes to confirmation emails. It will be important to catch your subscribers at the time they are most likely to check their emails and open your emails. Here are some best practices.

1. Find the best time : Dig into your email analytics. When do your emails get the most opens ...

However, GetResponse templates offer more variety : you can quickly set up emails, landing pages, funnels, and forms using pre-built templates.

Not to mention that AI is very helpful and allows for greater customization.

On the other hand, Clickfunnels has a more suitable number of funnels, some ...

Improve organization : Setting up a marketing automation campaign will necessarily help you be organized in producing content well in advance, planning an editorial calendar and organizing message sending.
Scalability : a marketing automation campaign is scalable by definition; it can always be ...

How Marketing Automation is done
You have everything you need to do marketing automation. But a few more operational tips shouldn't hurt.

I close the guide with 4 universal tips that you can apply whatever platform you have chosen to do marketing automation, whatever the marketing channels you want ...

While sales in general are showing a marked tendency to move more and more towards the online dimension, marketing automation allows you to exploit all the traditional tools and methods of email marketing but to do it in a more effective , organized and systematic way, without wasting your sales ...

It cannot necessarily be said that there is a better platform than another but, as we have already underlined, there are specific platforms for every need. And among this wide variety of eCommerce, the plurality of proposals analyzed can help you choose the one that best meets your needs.

Cart ...

abandoned cart reminder example
Example of a reminder email for “distracted” users
Clothing brand ASOS reposts abandoned items in the sign
If you know your audience, then you will be able to understand why your customers choose your competitors instead of completing the purchase with you.

Remember ...

Post-sale is a time that you should make the most of to grow your e-commerce.

In fact, many marketers simply create an automation in which they thank their subscribers. Obviously this is not wrong, but you could do much more!

Did you know that with proper post-purchase automation you can improve ...

In this example, I created three different messages depending on the points reached by the contacts , offering increasingly interesting discounts and rewards as the score increases.

This is a great way to reward your most loyal customers , make them feel like an integral part of your company and ...