Bank Data Store

Referral marketing is a word-of-mouth marketing strategy that leverages trust between people . It is an increasingly popular way to acquire new customers, promote products or services, and increase sales. In this article, we will look at how businesses can benefit from referral marketing and how it ...

cial Media
by Editorial Staff - July 31, 2023
Why is it important to use social media in b2b: all the data
What are the most used channels in b2b and what marketing objectives can be achieved?
The “best practices” to follow to achieve the objectives

Very often, companies operating in the b2b ...

Why marketing ROI is a fundamental indicator to calculate;
What are the factors that should not be overlooked in the calculation;
How to quantify non-financial results.


In today’s business landscape, investing in digital marketing strategies is essential for growth and competitiveness, but how ...

The most forward-thinking B2B companies invest heavily in lead generation, in the hope of one day transforming a good portion of their leads into customers.

Leads, however, do not become customers by chance: they must be listened to, convinced through interesting content, gently directed towards ...